March 10, 2019
For the eighth consecutive year, IEEE visited Austin, Texas for South by Southwest® (SXSW®) to hold a series of talks focused on what the future of humanity will look like in our increasingly technology-rich world.
Our first session, led by Katryna Dow, discussed how the rapid fusion of physical, biological and digital is moving us from a fourth Industrial revolution to a new age. Katryna explained that as we enter the dawn of this knowledge age, we really need to step back and think about the type of society that we want for our future. Technology is benign, it’s neutral. Our future should be defined by what we do as a society, not by what new technology enables us to do. It is on us to decide the path we take and establish governance around how these new technologies are used.
One path could lead to a renaissance – an incredible flourishing digital era like the Renaissance was for art and literature, but down another path, we could actually find ourselves moving backwards at an exponential pace, into what Katryna describes as “Orwellian digital feudalism.”
She urges us to think of designing this future in the same way we would design a home or a city — with intent. We would need a blueprint to lay down those foundations and if those foundations are right, we could start to put structures in place that resemble intention.
One of the challenges presented in this session is that we haven’t really worked out how to properly collect and use personal data to train algorithms. In this new age, every child that is born can lead a dual physical and digital life, or in other words, everyone can have a “digital twin.” Although we still have a lot to figure out about privacy rights, “what does it mean when our digital self does not have the same rights as our physical self?”
How can we design a societal blueprint where privacy and security rights for our digital twins are just as important as the rights afforded to us in the physical world?
How we collect and process open, big, personal data, and harness algorithms, AI and automation, will determine whether society evolves in the best interest of humankind.
“The ability for us to solve some of these challenges begins at the design level.”
Find out more about ethically aligned design and the work that Katryna Dow and others are doing with IEEE to develop standards that describe the technical elements required to create and grant access to a personalized Artificial Intelligence that will comprise inputs, learning, ethics, rules and values controlled by individuals.





AI Through Our Ages
Liquid Infrastructure: Our Planet's Most Precious Resource
The Impact of Technology in 2025
Quantum and AI: Safeguards or Threats to Cybersecurity?
Why AI Can't Live Without Us
Bits, Bytes, Buildings and Bridges: Digital-Driven Infrastructure
Impact of Technology in 2024
Emerging AI Cybersecurity Challenges and Solutions
The Skies are Unlimited
Smart Cities 2030: How Tech is Reshaping Urbanscapes
Impact of Technology 2023
Cybersecurity for Life-Changing Innovations
Smarter Wearables Healthier Life
The Global Impact of IEEE's 802 Standards
How Millennial Parents are Embracing Health and Wellness Technologies for Their Generation Alpha Kids
Space Exploration, Technology and Our Lives
Global Innovation and the Environment
How Technology, Privacy and Security are Changing Each Other (And Us)
Find us in booth 31506, LVCC South Hall 3 and experience the Technology Moon Walk
Virtual and Mixed Reality
How Robots are Improving our Health
IEEE Experts and the Robots They are Teaching
See how millennial parents around the world see AI impacting the lives of their tech-infused offspring
Take the journey from farm to table and learn how IoT will help us reach the rising demand for food production
Watch technical experts discuss the latest cyber threats
Explore how researchers, teachers, explorers, healthcare and medical professionals use immersive technologies
Follow the timeline to see how Generation AI will be impacted by technology
Learn how your IoT data can be used by experiencing a day in a connected life
Listen to technical experts discuss the biggest security threats today
See how tech has influenced and evolved with the Games
Enter our virtual home to explore the IoT (Internet of Things) technologies
Explore an interactive map showcasing exciting innovations in robotics
Interactively explore A.I. in recent Hollywood movies
Get immersed in technologies that will improve patients' lives