What is presence in virtual reality?

Presence in virtual reality is the human disposition for suspension of disbelief, to forget that the virtual is virtual.

How do automakers use virtual reality?

<span data-sheets-value="{"1":2,"2":"Virtual reality technology is being used by major automotive brands to showcase their products. Customers can try everything, from examining vehicle features to test driving. For automotive designers and engineers, VR’s realistic elements allow them to analyze how a new vehicle will look or test its efficiency without having to build multiple models, reducing time and cost."}" data-sheets-userformat="{"2":4483,"3":{"1":0},"4":{"1":2,"2":16777215},"10":2,"11":4,"15":"Arial"}">Virtual reality technology is being used by major automotive brands to showcase their products. Customers can try everything, from examining vehicle features to test driving. For automotive designers and engineers, VR’s realistic elements allow them to analyze how a new vehicle will look or test its efficiency without having to build multiple models, reducing time and cost.

What is augmented reality?

<span data-sheets-value="{"1":2,"2":"Augmented reality (AR) overlays computer generated content onto the real world, so that we are fully aware of our surroundings, but they are digitally enhanced. "}" data-sheets-userformat="{"2":4483,"3":{"1":0},"4":{"1":2,"2":16777215},"10":2,"11":4,"15":"Arial"}">Augmented reality (AR) overlays computer generated content onto the real world, so that we are fully aware of our surroundings, but they are digitally enhanced.

How is VR being used today in the travel industry?

VR has been used essentially as a high-tech brochure before a trip. Some companies are using 360-degree videos, a form of “casual VR” to allow consumers to “look around” a vacation spot.

Todd Richmond IEEE Member

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