How do automakers use virtual reality?

<span data-sheets-value="{"1":2,"2":"Virtual reality technology is being used by major automotive brands to showcase their products. Customers can try everything, from examining vehicle features to test driving. For automotive designers and engineers, VR’s realistic elements allow them to analyze how a new vehicle will look or test its efficiency without having to build multiple models, reducing time and cost."}" data-sheets-userformat="{"2":4483,"3":{"1":0},"4":{"1":2,"2":16777215},"10":2,"11":4,"15":"Arial"}">Virtual reality technology is being used by major automotive brands to showcase their products. Customers can try everything, from examining vehicle features to test driving. For automotive designers and engineers, VR’s realistic elements allow them to analyze how a new vehicle will look or test its efficiency without having to build multiple models, reducing time and cost.

What is augmented reality?

<span data-sheets-value="{"1":2,"2":"Augmented reality (AR) overlays computer generated content onto the real world, so that we are fully aware of our surroundings, but they are digitally enhanced. "}" data-sheets-userformat="{"2":4483,"3":{"1":0},"4":{"1":2,"2":16777215},"10":2,"11":4,"15":"Arial"}">Augmented reality (AR) overlays computer generated content onto the real world, so that we are fully aware of our surroundings, but they are digitally enhanced.

What is virtual reality?

<span data-sheets-value="{"1":2,"2":"Virtual reality (VR) allows us to be immersed in a digitally created world. The computer-generated content fills our vision (and usually our hearing too), blocking out the real world. This enables us to engage in experiences that might not be possible in the real world."}" data-sheets-userformat="{"2":4483,"3":{"1":0},"4":{"1":2,"2":16777215},"10":2,"11":4,"15":"Arial"}">Virtual reality (VR) allows us to be immersed in a digitally created world. The computer-generated content fills our vision (and usually our hearing too), blocking out the real world. This enables us to engage in experiences that might not be possible in the real world.

What is presence in virtual reality?

Presence in virtual reality is the human disposition for suspension of disbelief, to forget that the virtual is virtual.

Anderson Maciel IEEE Member

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